Open Position:

Go-To-Market Consultant

Contract | ~5 months | Part Time

To be considered, please read the full job description and follow the application process below.

About The Role

Well With Avril is a wellness brand offering two distinct service lines: 

• B2C: retreats, 1:1 yoga instruction,1:1 health & wellness coaching focused primarily on stress management

• B2B: Leadership stress management activations combining group coaching, movement, and sound healing

We’re looking for a GTM consultant to build the early-stage sales system from the ground up from designing, testing, and documenting a repeatable process. This is a hands-on builder role. You’ll be expected to think strategically, write messaging, run real conversations, analyze what you learn, adjust the approach, and document the process.

This is a one-time, ~5 month consulting engagement with the potential to extend into a future phase. An extension is not guaranteed, and your availability to continue beyond the initial engagement will not affect our decision in the hiring process. We’re focused on finding the right person for this phase of the work.

The engagement is primarily focused on B2C, specifically increasing enrollment for retreats and 1:1 coaching where we want to build and test more deliberate sales motion. At the same time, B2B experience is important. Because a full B2B sales cycle may extend beyond the five-month engagement, the goal is to establish early groundwork rather than building and fully validating a complete B2B sales motion.

We’re looking for someone who can use their judgement to determine how these priorities should be sequenced and balanced as we learn.

What You’ll Do 

This engagement involves interdependent workstreams. And, priorities may shift depending on what the data tells us.

Priority 1: B2C Sales & GTM

1. Validate and refine ICP

2. Develop and test outbound and inbound messaging for retreats and 1:1 coaching

3. Build the prospecting strategy, including channels, sourcing methods, cadence and funnel

4. Execute and test messaging and channels through multiple cycles

5. Evaluate whether existing marketing and sales assets for 1:1 coaching can convert with a more deliberate sales process

Priority 2: B2B & 1:1 Yoga Exploration

As capacity allows:

1. Develop and test initial B2B ICP Hypotheses for leadership stress management activations

2. Explore positioning and messaging for B2B outreach

3. Identify initial prospecting channels and outreach strategies that can be developed in a future phase

4. Explore positioning and sales opportunities for 1:1 yoga

Throughout the Engagement

1. Document key findings, experiments, messaging and processes

2. Establish a clear, repeatable sales workflow that can be used after the engagement

3. Distinguish between what has been validated, what remains a hypothesis, and what should be tested next

4. Use actual results to inform decisions rather than relying solely on assumptions

Who We’re Looking For 

Someone with:

• experience building a sales/GTM motion from scratch for a small business, solopreneur, or founder-led service business

• history working with B2C buyers and/or relationship-driven service businesses

• meaningful B2B sales experience

• Hands on experience with prospecting, outreach, and sales

• the ability to understand and adapt to two very different buyers: individuals navigating stress and burnout, and organizations evaluating a leadership wellness offering

• a habit of documenting work as they go

• a hypothesis-driven approach

• Prior experience in wellness, coaching, health or a similarly relationship-driven service industry a plus

Project Structure

This is a 5-month part-time engagement. It is intentionally B2C-led, with retreats and 1:1 coaching receiving the most sustained attention and testing cycles. B2B will be explored and developed further where time and early results support it. Tracks run in parallel rather than sequentially. Messaging and prospecting are interconnected and will need to eveolve together. We expect to test in small, measurable batches so we can identify what is actually driving results. We’re open to discussing how you’d sequence or weigh these tracks based on your experience/approach. A big part of what we’re hiring for is your judgement on how this should actually run. 

To Apply 

Budget: $15,000 - $20, 000 total for the 5-month part-time engagement.

Please email info@wellwithavril.com with: 

• Brief overview of relevant experience, ideally with an example of a GTM or sales process you’ve built for a small or founder-led business 

• A rough approach to how you’d tackle this 5-month scope

• Your rate structure (hourly, project-based, or monthly retainer)

Show us how you think about an early-stage sales problem and how you would approach this engagement. Your response does not need to follow a formal proposal format. We’re looking for your actual perspective and judgement, so please choose the format that best showcases this.